super nirma detergent cake powder

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super nirma detergent cake powder

Nirma Washing Powder and Nirma Detergent Cake …- super nirma detergent cake powder ,Get Latest Price. Deriving inspiration from its success in the Detergent Powder market, Nirma expanded its product portfolio by introducing the “Nirma detergent cake” in 1987. Here again, the excellent price-quality equation tempted the consumers to try the product. Available in 125g and 250g pack sizes, this brand has done exceptionally well.key factor key success factor for nirma washing powder …Nirma has followed up it's original marketing success in the economy segment of the detergent powder and cake market, with Nirma Super Cake and Nirma Super Powder in the premium segment. Nirma's entry into the soaps market was marked with the introduction of Nirma Bath, a carbolic soap, today an established brand in this segment.



Top 10 Washing Powder (Detergent) Brands in India

2019-8-22 · Nirma was the most popular detergent of the lower middle class and middle class population for a long time. HLL sensed the need for a product that could compete with Nirma and discovered a big untapped market for detergents. Thus, wheel took form, first as a detergent cake and then as a loser-priced detergent powder.

Case Study | Countering Competition: The Nirma Way

2021-4-10 · 1990 was also witness to a direct assault on Rin when Nirma launched Nirma Super detergent cake with premium positioning. Nirma Super variant was launched in 1992 to expand the category and thereby preempt competition. In 1995 came Nirma Popular, with the same intention to cater to a different niche of the washing powder market.

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Nirma Detergent Cake Available in 100Gm & 200Gm Size. Price: 100gm- 5.0Rs , 200gm- 10.0Rs. Images. Nirma Super Detergent Powder ₹ 40. Nirma Super Detergent Powder Available in 500Gm & 1Kg Size. Price 500gm- 40.0 Rs , 1Kg- 80.0 …

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Since then, Nirma has used a sea wave logo on its Super Nirma detergent powder packets and a girl with a blue circle in the background on its packets. In June 2013, the court allowed HUL to withdraw the suit with leave to file a fresh one if Nirma uses the impugned label in future for its goods. An e-mail questionnaire to the Nirma spokesperson ...

Makeup behind the Mirror; Going beyond Delisting? – A …

2019-9-26 · household name. The efficient network has made ‘Nirma washing powder and Nirma detergent cake’, the brands with the highest penetration in the respective product categories in the market. Nirma’s overall sales grew from Rs.1.6 billion in Year 2003-04 to Rs 4.6 billion in year 2009-10. But profit figures are not in sync with sales figures.

Detergents - Nirma Washing Powder Manufacturer from …

Super Nirma Washing Powder. Get Latest Price. Exploding the myth that ‘better quality always demands higher price”, Nirma introduced a spray-dried blue coloured washing powder in the premium segment, in 1996. Available in 25g, 500g and 1000g packs, this product out-classed its competitor brands.

Nirma Super Detergent cake Soap - hmtshop

Home; Groceries. Daal and pulses(દાળ અને કઠોળ ) rice; Dry fruits; oil; sugar; Tea; Washing And Detergent. Household; Nooma Product; Detergent Powder

Nirma Washing Powder - Nirma Detergent Powder, Nirma ...

To meet the growing aspirations of consumers and to offer them value-chain product portfolio, Nirma introduced Super Nirma Detergent Cake, in 1992. Available in 125g and 250g pack sizes, this product, within a short span, convinced the consumers of competitor brands to switch their loyalty towards Super Nirma detergent cake.

Karsanbhai Patel Success Story - Man Behind …

2022-3-23 · Within a decade, Nirma was the largest selling detergent powder and detergent cake in India. Today Nirma has an overall 35% of detergents and 20% market share in soap cakes and Nirma Group is one of the largest …

Nirma Washing Powder - Nirma Detergent Powder, Nirma ...

To meet the growing aspirations of consumers and to offer them value-chain product portfolio, Nirma introduced Super Nirma Detergent Cake, in 1992. Available in 125g and 250g pack sizes, this product, within a short span, convinced the consumers of competitor brands to switch their loyalty towards Super Nirma detergent cake.

Complete Technology Book on Detergents with …

2020-6-2 · Powder (Ariel Type), Synthetic Detergent (Blue Powder), Detergent Cake (Nirma Type), Cleaning Powder, Detergent Cake and Powder, Laundry and Dry Cleaners, Liquid Toilet Cleaner (Harpic type), Liquid Detergents for Wool, Nirma Type Detergent Powder, Non ionic liquid Detergents, Detergent Paste (Textile Grade) Manufacture,

Nirma Super Detergent cake Soap - hmtshop

Home; Groceries. Daal and pulses(દાળ અને કઠોળ ) rice; Dry fruits; oil; sugar; Tea; Washing And Detergent. Household; Nooma Product; Detergent Powder

Nirma Case Study | PDF | Hygiene | Laundry

2015-10-4 · In the mid-nineties, Nirma successfully extended its brand to other product categories like premium detergents (Nirma Super Washing Powder and Detergent Cake), premium toilet soaps (Nirma Premium, Nima Sandal, Nirma Lime Fresh). In 2000, the company entered the hair care market with NirmaShikakai, Nirma Beauty Shampoo, and Nirma Toothpaste. ...

Nirma Blue Super Powder - 1 kg : Amazon.in: Health ...

Nirma Blue Super Powder - 1 kg 4.0 out of 5 stars 1 rating. Non-Returnable Return Policy Personal Care Products Non-Returnable. This item is non-returnable due to it being a personal care product. ... Mr. White Detergent Powder - 5 Kg with Free 2Kg. 4.3 out of 5 stars ...

Nirma Detergent Cake - Latest Price, Dealers & …

To meet the growing aspirations of consumers and to offer them value-chain product portfolio, Nirma introduced Super Nirma Detergent Cake, in 1992. Available in 125g and 250g pack sizes, this product, within a short span, …

Marketing Strategy of Nirma Washing Powder | Brandyuva

2022-4-2 · Nirma Washing Powder; Super Nirma Detergent Cake; Nirma Yellow Washing Powder › Promotions and Marketing by Nirma. Nirma has had a very aggressive marketing and promotional strategy since the very beginning. It includes both ATL and BTL activations. They have been very prompt in doing TV commercials as well as print media.

Nirma offers quality products ranging from cosmetics ...

2015-6-1 · The efficient network has made Nirma Washing Powder and Nirma Detergent Cake, the brands with highest penetration in the respective product categories in the market. The network is well equipped to meet the demands of the loyal consumers of …

Detergents - Nirma Popular Detergent Cake Manufacturer ...

Nirma Popular Detergent Cake. Get Latest Price. The positioning of Nirma Popular Detergent Cake is similar to that of Nirma Popular Detergent Powder. This product is available in 125g and 250g pack sizes, targeted to first-time detergent cake user segment. View Complete Details.

Detergent Soap - Swadeshaj

Super Nirma Detergent Cake To meet the growing aspirations of consumers and to offer them value-chain product portfolio, Nirma introduced Super Nirma Detergent Cake, in 1992 this product, within a short span, convinced the consumers of competitor brands to switch their loyalty towards Super Nirma detergent cake.

The Nirma Story|Marketing|Case Study|Case Studies - …

2021-9-8 · Nirma also had innovative marketing strategies. In the mid-nineties, Nirma successfully extended its brand to other product categories like premium detergents (Nirma Super Washing Powder and Detergent Cake), premium toilet soaps …

Nirma Super Detergent Cake 185 g - JioMart

Nirma Super Detergent Cake 185 g. Nirma Super Detergent Cake 185 g removes tough stains and dirt from your fabrics. It gives your clothes a clean and tidy appearance and can be used daily for your laundry. Also, it leaves a pleasant fragrance in your clothes, giving you a fresh feeling as you wear them all day long.

Nirma offers quality products ranging from …

2015-6-1 · Super Nirma Detergent Cake was ranked as the fastest Climber for the year 1997-98 in the detergent cake/ bars category [BUSINESS TODAY, Octobers 22, 1998]. Nirma Popular Detergent Powder ::... To cater to the needs of the …

Buy Nirma Detergent Cake Super 200 Gm Online at the …

About the Product. Nirma detergent cake as the most extensively distributed detergent cake brand. Due to its exclusive formulation, this product presents benefits like less melting in water, better stability, and so lasts longer. Composition. Sodium carbonate, Sodium silicate, Sodium chloride, Aqua, Perfume. Other Product Info. EAN Code: 285689.

Nirma offers quality products ranging from cosmetics ...

2015-6-1 · The efficient network has made Nirma Washing Powder and Nirma Detergent Cake, the brands with highest penetration in the respective product categories in the market. The network is well equipped to meet the demands of the loyal consumers of …